Thanks to our revolutionary AI-powered platform, marketers can now leverage audience data and contextual insights from real-world interactions, ensuring that their advertising reaches the right audience at the right time.

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Traditional out-of-home media relies on measures such as apprixmate reach, whereas AOM’s smart billboards are truly ground-breaking because real-time audience metrics are captured through vision AI and analytics. Giving marketers the ability to more accurately measure the effectiveness of their out-of-home campaigns.

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Our smart billboards become hubs of information by collecting anonymous valuable data about the billboard’s surroundings, including traffic volume, dwell times of traffic at times of day, patterns, event impacts, behaviour, environmental conditions and the type of traffic passing.

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For instance, AI smart billboards can adapt to environmental and event cues, such as, looking for a high density of a particular vehicle type like a trade vehicle, to optimise target content. This isn’t just about selling a product; it’s about creating an experience that resonates with the moment.

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AOM prioritises privacy, ensuring data privacy through responsible AI practices. With a commitment to continuous innovation and expansion, AOM envisions a future where the physical world becomes a dynamic canvas for brands to connect with their audiences, revolutionising the shopping centre advertising landscape.

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