Digital Out of Home (DOOH) advertising is the future of OOH, delivering real-time, dynamic content through digital screens. AOM Media’s AI-powered billboards take this a step further by using audience data to provide highly targeted ads based on the demographics of people passing by, ensuring that your campaign reaches the right audience at the right time.

AOM Media’s AI technology enhances OOH advertising by analysing real-time data such as audience demographics, dwell time, behaviour and environmental factors. This allows the billboards to automatically display ads that are most relevant to the audience present, improving engagement and making your campaign more effective.

AOM Media’s AI-powered digital billboards offer several key benefits:

• Data-Driven: Leverages real-time audience insights to deliver relevant content.

• Dynamic Content: Ads can be updated instantly based on audience and environmental factors.

• Unavoidable: Visible 24/7, unlike TV, radio, or online ads which can be skipped.

• Precise Targeting: AI ensures that your ad reaches the right audience at the right moment.

Out of Home (OOH) advertising refers to any form of advertising that reaches consumers when they are outside their homes. This includes ads on billboards, shopping centres, airports, train stations, and more. AOM Media’s AI-powered digital billboards represent a new evolution of OOH, utilising real-time data to deliver targeted ads, making them more engaging and efficient than traditional OOH formats.

Out of Home (OOH) advertising comes in various forms, including:

• Traditional and Digital Billboards: Standard roadside or digital displays.

• Street Furniture: Bus shelters, benches, and other street-level placements.

• Transit Advertising: Ads on buses, trams, or taxis.

• Place-based Advertising: Ads in shopping centres, airports, and cinemas.

• AI Digital Billboards: AOM AI-driven billboards, which provide real-time, dynamic ad content tailored to the surrounding audience.

Learn more here.

To learn about available billboard locations, get in touch with our team at enquiries@aomedia.com.au.

If you believe your property is suitable for one of AOM Media’s AI-powered billboards, please contact us at enquiries@aomedia.com.au.

OOH advertising is a versatile tool used by a range of industries, including retail, automotive, tech and more. AOM Media's AI-powered billboards are ideal for brands looking to leverage real-time audience data and maximise ad impact. Government bodies and not-for-profit organisations also benefit from OOH, using it to raise awareness of social issues in high-traffic locations.

At AOM Media, privacy is a top priority. We use AI technology that collects anonymous data, ensuring compliance with privacy regulations such as:

• TRUSTe Privacy Certification

• EU General Data Protection Regulation (GDPR)

• ISO 27001 Certification

• APEC Privacy Framework

View more information here.