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Where You Can Find AO Media Digital Billboards Across Australia

  • oksana960
  • 3 days ago
  • 3 min read
Digital billboard advertising screen at Victoria Cross Metro Station in Sydney displaying a P&O campaign with commuters walking past.

Digital out-of-home advertising continues to grow as one of the most effective ways to reach audiences at scale and when location and message align, the impact is unmatched.


AO Media’s network of premium digital and static billboards spans high-traffic commuter routes, retail hubs, rail corridors, waterfront locations and key growth areas across Victoria, New South Wales and Queensland.


Whether you’re launching a new product, building brand awareness or amplifying an existing campaign, placement matters and choosing the right billboard location can significantly increase visibility, retention and recall.


Why Location Matters in DOOH Advertising


The strength of a billboard campaign comes down to four core elements: audience, visibility, frequency and relevance. With the average Australian spending hours each week commuting, digital billboards provide repeated exposure - driving memory recall and influencing brand preference over time.


Strategic placement in high-movement environments ensures:

  • High-volume impressions

  • Strong repeat exposure

  • Local relevance to the message or audience

  • Increased brand recognition and trust

  • Opportunity to target high-value markets and demographic pockets


AO Media Billboard Network Coverage


Our network is built for brands that want meaningful reach - with locations across major capital cities and rapidly expanding metro regions.


Below is a breakdown of the AO Media network by region.


Sydney & Greater NSW


AO Media digital billboard at Manly Wharf in Sydney displaying an Aperol Spritz advertisement above a busy pedestrian walkway.
MANLY WHARF, SYDNEY AO MEDIA SITE

Sydney represents one of the highest-value metro environments in Australia, with a mix of commuter audiences, high-growth residential markets, coastal tourism and strong buying power.


Key Locations Include:


  • Victoria Cross Metro Station - One of Sydney’s highest-traffic transit corridors with over 1.8M contacts every 28 days

  • Manly Wharf (multiple positions) - Premium tourism and high-disposable-income demographic

  • Petersham – Parramatta Road - High commuter frequency and brand-building visibility

  • Mona Vale - Northern Beaches corridor with strong lifestyle audience

  • Rydalmere & Thornleigh - Key outer-metro commuter routes servicing families and trades


Melbourne & Victoria


AO Media digital billboard in Port Melbourne displaying an advertisement beside a busy freeway with moving traffic.
PORT MELBOURNE SPECTACULAR SITE, VICTORIA AO MEDIA SITE

Melbourne’s network covers major arterial roads, retail precincts and some of the most valuable billboard placements in Australia, ensuring continuous exposure across one of the country’s largest commuter populations.


Key Locations Include:


  • Abbotsford – Hoddle Street - Over 3.5M impressions every 28 days

  • Port Melbourne – Westgate Freeway - Major gateway between suburbs and CBD

  • Brighton East & Bentleigh – Nepean Highway - Affluent suburban exposure on high-speed arterial

  • Eastland - Retail and commuter hub with long dwell-time positioning

  • Richmond & Malvern East - Strong inner-city commuter audience

  • Dandenong - High traffic industrial and commercial corridor


Brisbane & Queensland


AO Media digital supersite billboard at Loganholme in Queensland illuminated at night above a busy intersection with moving traffic.
LOGANHOLME SUPERSITE, QUEENSLAND AO MEDIA SITE

Brisbane’s network is rapidly expanding with placements targeting growth suburbs, shopping hubs and major commuter roads.


Key Locations Include:

  • Loganholme – Hyperdome - Super site reaching high-intent shopping audiences

  • Virginia – Sandgate Road - Dual-facing sites with strong inbound and outbound capture

  • Moorooka – Ipswich Road - High repeat-visibility commuter corridor

  • Newmarket & Bowen Hills - Metro expansion clusters for rapidly growing populations

  • Multiple “Coming Soon” positions - ideal for brands planning early access or long-term placements


How to Choose the Right Billboard Location


When selecting a billboard, consider:


  • Target audience: Who are you trying to reach?

  • Traffic environment: Commuter routes, rail hubs or retail zones all deliver different benefits.

  • Frequency vs. reach: Inner-city placements maximise repetition, major arterials maximise scale.

  • Message relevance: Local business? Local placement creates context and response.

  • Creative format: Digital lets you schedule and change messaging; static builds long-term visibility.


Industries Seeing the Best Results


While any brand can benefit from DOOH, the strongest performers across our network include:


  • Retail and eCommerce

  • Automotive

  • Events, hospitality and tourism

  • Health, fitness and medical

  • Property development and real estate

  • Government and education

  • Recruitment and workforce campaigns


Ready to Advertise?


Whether you're targeting one suburb or building a national presence, our team at AO Media can help plan a strategic placement based on audience, location analytics and campaign objectives.



AO MEDIA BILLBOARD LOCATION FAQS


How much does it cost to advertise on a billboard in Australia?

Pricing varies by format, visibility, duration and audience volume. Packages can be tailored to suit campaign budgets and objectives.

Can I book a single location?

Yes — you can activate one location or scale across multiple cities depending on your strategy.


How long should a billboard campaign run?

Most advertisers see the strongest results with 4–12 week placements, allowing message repetition and recall.

Do AO Media billboards support dynamic or time-based messaging?

Yes — our digital formats support full creative scheduling including time-of-day, day-of-week messaging and campaign optimisation.


 
 
 

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